WHEN YOUR MARKETING NEEDS MANAGEMENT

Independent marketing oversight that connects the plan, the people, and the performance.

WHERE MARKETING STARTS TO BREAK DOWN

• The owner is still coordinating every agency, freelancer, and internal employee.
• Marketing reports show activity, but not which efforts produce qualified leads and booked work.
• Advertising, SEO, the website, and follow-up operate as separate pieces.
• Vendors complete tasks without anyone overseeing the full marketing system.
• Nobody can clearly explain what to fund, fix, or stop.
• Good leads are lost because marketing and lead handling are not connected.

These are not effort problems. They happen when a growing business has marketing activity but no experienced person managing the whole operation.

WHAT YOUR MARKETING FOREMAN PROVIDES

I serve as the owner’s senior marketing lead. I set priorities, coordinate the people doing the work, inspect performance, and make sure the owner understands what is happening and what should happen next.

• Clear responsibilities for internal staff, agencies, freelancers, and other providers
• Oversight of your website, local search, advertising, content, and follow-up systems
• Plain-language reporting on qualified leads, estimates, booked work, and revenue
• Biweekly strategy meetings that end with decisions, owners, and deadlines
• A second set of eyes on every marketing dollar before it’s spent

How This Is Different

• Owner-side oversight. I work for you, not for the ad platform, SEO provider, or website company.
• The whole marketing system. Website, local search, ads, content, and lead follow-up are managed as one operation, not five separate vendors.
• Built for contractors and trades. Strategy accounts for service areas, seasonality, job value, crew capacity, and how homeowners actually choose a contractor.
• One experienced marketing lead. You work directly with me, not an account manager.

How the Engagement Runs

Marketing Foreman Inspection

I review your current marketing operation, including your website, local visibility, advertising, reporting, lead tracking, follow-up systems, and the providers responsible for each area.

90-Day Marketing Plan

You receive a focused plan showing what to correct, continue, increase, or stop. Each priority has a responsible person, deadline, and clear reason for inclusion.

Oversight and Coordination

I coordinate the people doing the work, review performance, identify gaps, and keep the plan moving. Existing agencies, freelancers, and employees can remain in place when they are the right fit.

Quarterly Review

Every 90 days, performance and business priorities are reviewed. The next plan is adjusted according to lead quality, booked work, changing capacity, and current market needs.

READY TO GET CONTROL OF YOUR MARKETING?

If you are spending money on marketing but still cannot clearly see what is working, who is responsible, or what should happen next, start with a Marketing Foreman Inspection.

This is a paid working review of your current marketing operation, not a disguised sales pitch.

You walk away with:

• A clear read on where your marketing budget is being wasted
• Who is (and isn’t) accountable for each piece
• Your top priorities for the next 90 days, in writing

Use it with your existing team, or bring me in to run it.

Investment: $1,950, delivered within 10 business days. Credited in full toward your first month if you continue as a Fractional Marketing Foreman client.

Frequently Asked Questions

What does a Fractional Marketing Foreman actually do?

I’m your part-time senior marketing lead. I decide what gets priority, make sure every provider knows what they own, and tell you plainly what’s working and what isn’t, without the cost of a full-time executive.

How is this different from hiring a marketing agency?

An agency is usually hired to deliver specific services, such as advertising, SEO, content, or website work. As your Fractional Marketing Foreman, I oversee how those services fit together, determine the priorities, and evaluate whether the complete marketing system is supporting the business. Through Social Status, I can work with your existing providers, recommend changes when necessary, or manage selected execution separately.

Is this business coaching?

No. The work is focused specifically on managing your marketing operation. It includes setting priorities, coordinating providers, reviewing performance, improving lead tracking and making sure the work supports the company’s growth priorities. Operational issues may be identified when they affect marketing results, but this is not general business or mindset coaching.

What size company is this built for?

The service is designed primarily for established trade and service businesses generating approximately $500,000 to $5 million in annual revenue. The best fit is a company with an active marketing budget, several people or providers involved, and an owner who needs experienced oversight rather than another disconnected service. Revenue is a useful guide, but the complexity of the marketing operation matters more than company size alone.

How often do we meet?

Most ongoing engagements include a strategy and performance meeting every two weeks, with a formal review and updated plan every 90 days. The exact schedule depends on the amount of work being coordinated and the company’s current priorities. Each engagement includes a defined communication process so questions and decisions do not depend on unnecessary meetings.