Pinned Local™
Google Business Profile optimization for trades businesses. See where you rank in the map pack, and what it takes to get to the top.
Google Business Profile Optimization for Contractors
Pinned Local™ scores your Google Business Profile and local search presence across five categories in five minutes. Get your Pinned Score, your tier, and your top priority actions — free.
No credit card. No sales call required. Takes 5 minutes.
Why This Matters Right Now
The phone isn’t slow because business is slow. It’s slow because someone else is showing up first.
When a homeowner needs an HVAC company, a roofer, or a plumber, they do not scroll through ten websites comparing options. They ask Google Maps, Google Search, or increasingly ChatGPT, Perplexity, or their phone’s AI assistant. Those systems surface one to three businesses and stop.
Which businesses get surfaced is decided almost entirely by the Google Business Profile — categories, listed services, attributes, hours, photos, and review content. Your website is not what those systems are reading at that moment. A thin profile does not rank lower than a complete one. It frequently does not appear at all.
What The Pinned Diagnostic Covers
Five categories. One score. A clear path to the top.
01
Google Business Profile optimization
Profile completeness, categories, service areas, hours, weekly posts, and fresh photos. Google Maps and Ask Maps answer from profile data alone, so a profile missing categories or services often does not appear at all.
02
Review velocity
A system that asks every customer for a review, fresh reviews in the last 30 days, owner responses within 48 hours, and star rating. Google weighs recent review activity, and AI assistants read what reviews say about the service, the timeframe, and the town.
03
Website and schema
Mobile load speed, LocalBusiness schema, service pages with a service area and a clear call to action, and consistent name, address, and phone across the site and directories. This is how search engines and AI tools confirm the business is who and where the profile says.
04
Local Content
Monthly blog posts or project spotlights, a page for each area served, case studies and before-and-after galleries, and backlinks from community sites and partners. Content is what makes the site the most credible source on its services in its market.
05
AI and GEO visibility
Whether the business appears in ChatGPT or Perplexity, FAQ content that answers real customer questions, listings in industry directories beyond Google and Yelp, and content structured for AI search.
Your Pinned Score
Where does your business land?
0 – 33
Off The Map
No real digital foundation in place. Every job you win is despite your online presence, not because of it. Competitors you have never heard of are winning calls over you every week purely because they show up first.
34 – 53
Faint Signal
You exist online, but you are not being found or chosen consistently. The gap between you and your top competitor is costing you real jobs every single month.
54 – 80
Getting Traction
Solid foundation in place. You are visible — but specific gaps in trust signals, schema, or AI-optimized content are holding you back from taking the top spots in your market.
81 – 100
Pinned
Local search leadership. AI-ready. Hard to displace. You show up first, get chosen first, and your online presence compounds every marketing dollar you spend.
How It Works
Four steps. Five minutes. Your full report.
01
Name, trade, location, and email — 30 seconds
Enter your business details — Name, trade, location, and email. 30 seconds.
02
Answer 20 questions
Yes, no, or not sure across five categories. About 5 minutes.
03
Get your score and tier
Your total out of 100, your tier, and a score for each category.
04
Get your priority actions
Your top three actions on screen and in your inbox, plus the option to book a free 20-minute Pinned Strategy Call.
What Happens After Your Diagnostic
See the gaps. Then decide what to do about them.
Pinned Managed
Starting at $1,200/mo
Social Status implements every priority action from your diagnostic and maintains your Google Business Profile as an active channel. Monthly strategy call, full reporting, 30-day minimum with no long-term contract. See pricing.
Pinned Full System
Starting at $2,500/mo
Everything in Managed plus the automation layer — lead response, review generation, estimate follow-up, and referral activation. Pairs with automation and systems work so the leads the profile produces do not sit unanswered. See pricing.
Pinned Strategy Call
Free, 20 minutes
Walk through your Pinned score with Elena: your top three priority actions and what it would take to close each gap.
Five minutes. Your score. Your roadmap.
Start your free Pinned Diagnostic right now. No credit card, no sales call, no obligation.
Would rather talk it through first? Book a Revenue Map Call ($150, credited toward any engagement started within 30 days).
Frequently Asked Questions
What is the Pinned Local diagnostic?
Pinned Local is a free diagnostic that scores a trade or service business’s local search visibility out of 100 in about five minutes. It asks 20 questions across five equally weighted categories: Google Business Profile optimization, review velocity, website and schema, local content, and AI and GEO visibility. Results include the total score, a tier from Off The Map to Pinned, a score for each category, and the top three priority actions.
How long does the Pinned diagnostic take?
The Pinned diagnostic takes about five minutes. Entering business details takes 30 seconds, followed by 20 yes, no, or not sure questions, four per category. The score and priority actions appear on screen immediately and arrive by email within minutes.
Is the Pinned diagnostic really free?
Yes, the Pinned diagnostic is completely free, with no credit card and no required sales call. The score, tier, category breakdown, and priority actions cost nothing. Social Status offers an optional next step: a free 20-minute Pinned Strategy Call.
What does my Pinned Score mean?
A Pinned Score out of 100 places a business in one of four tiers: Off The Map (0–33), Faint Signal (34–53), Getting Traction (54–80), or Pinned (81–100). Off The Map means the business rarely appears in map results or AI answers for its core services. Pinned means the profile, reviews, site, and content are strong enough to surface consistently in the local 3-pack and in AI assistants like ChatGPT and Perplexity.
Why does my Google Business Profile matter more than my website for local search?
For local service searches, Google decides who appears in map results from the Google Business Profile, not the website. Categories, listed services, attributes, hours, photos, and review content are the inputs, and Google’s Ask Maps feature answers from profile data alone. A homeowner searching for a plumber at 7 a.m. sees three businesses in the map pack and often calls one without visiting any website; the site still matters for converting the visitors who click through.
What happens after I get my Pinned Score?
After the diagnostic, we email the score and top three priority actions to the address you entered, and Elena Patrice reviews every submission personally within 24 hours. From there, you can implement the actions in-house, book a free 20-minute Pinned Strategy Call, or have Social Status implement them. Pinned Managed starts at $1,200 per month and Pinned Full System at $2,500 per month, both with a 30-day minimum and no long-term contract.
How is the Pinned diagnostic different from a regular SEO audit?
The Pinned diagnostic scores the signals that decide local search visibility, while most SEO audits score only the website. It covers profile completeness, categories, review velocity, NAP consistency, local content, and whether the business shows up in ChatGPT and Perplexity. A website can pass every technical check and still be invisible in map results.
Which trades is the Pinned diagnostic built for?
The Pinned diagnostic is built for trade and service businesses doing $500K to $5M a year, including HVAC, roofing, plumbing, electrical, landscaping, tree service, home remodeling, and auto repair. Any business that sells jobs or service calls in a defined service area is a fit. Most owners finish it in one sitting from a phone.