Find out why your competitor is getting called first
Pinned Local™ is the local search dominance diagnostic built exclusively for trades and service businesses. Score your business across five phases in five minutes. Get your Pinned Score, your tier, and your ranked priority actions — free.
No credit card. No sales call required. Takes 5 minutes.
Why This Matters Right Now
The phone isn’t slow because business is slow. It’s slow because someone else is showing up first.
When a homeowner needs an HVAC company, a roofer, or a plumber, they don’t scroll through ten websites comparing options. They ask Google Maps, Google Search, or increasingly — ChatGPT, Perplexity, or their phone’s AI assistant. Those systems surface one to three businesses and stop.
What The Pinned Diagnostic Covers
Five phases. One score. A clear path to the top.
01
Visibility foundation
Google Business Profile, NAP consistency, citations, website technical health, and schema markup. Before anything else matters, you have to exist correctly in the eyes of Google and AI search engines.
02
Trust Signals
Review volume, star rating, review velocity, and owner response rate. Google and AI systems use trust signals to decide who to recommend. Reviews are the single most powerful trust signal in local search — and the most neglected.
03
Content authority
Service page optimization, FAQ content, GEO-structured content, and internal linking. To rank in local search and be recommended by AI engines, your website has to be the most authoritative source of information about your services in your market.
04
Competitive position
Local 3-pack rankings, keyword gap analysis, schema depth vs. competitors, and AI engine visibility. Where do you rank against your top two competitors on the searches that actually drive calls?
05
Conversion and retention
Mobile UX, click-to-call placement, lead capture, review automation, and referral systems. Traffic and rankings mean nothing if visitors don’t call, book, or contact you.
Your Pinned Score
Where does your business land?
0 – 50
Off The Map
No real digital foundation in place. Every job you win is despite your online presence, not because of it. Competitors you have never heard of are winning calls over you every week purely because they show up first.
51 – 80
Faint Signal
You exist online but you are not being found or chosen consistently. The gap between you and your top competitor is costing you real jobs every single month.
81 – 120
Getting Traction
Solid foundation in place. You are visible — but specific gaps in trust signals, schema, or AI-optimized content are holding you back from dominating your market.
121 – 150
Pinned
Local search dominance. AI-ready. Competitor-proof. You show up first, get chosen first, and your online presence compounds every marketing dollar you spend.
How It Works
Four steps. Five minutes. Your full report.
01
Tell us about your business
Name, trade, and location. 30 seconds.
02
Score yourself
15 questions. Honest 1–10 ratings. About 5 minutes.
03
Get your score and tier
See your total out of 150 and where you land.
04
Unlock your full report
Enter your email. Get your phase breakdown and ranked actions instantly.
What Happens After Your Diagnostic
See the gaps. We’ll close them.
Pinned Managed
Starting at $1,200/mo
We implement every priority action from your Diagnostic and maintain your local search presence on an ongoing basis. Monthly strategy call. Full reporting. No long-term contract.
Pinned Full System
Starting at $2,500/mo
Everything in Managed, plus the automation layer — lead response, review machine, estimate follow-up, and referral activator. Your phone works harder while you work less.
Pinned Custom Diagnostic
$750 one-time
Full custom audit with real competitor data, live ranking analysis, and a 45-minute walkthrough with Elena. Credit toward your first month if you start within 30 days.
Five minutes. Your score. Your roadmap.
Start your free Pinned Diagnostic right now — no credit card, no sales call, no obligation.
frequently asked questions
Pinned Local™ is a free five-phase local search diagnostic built exclusively for trade and service businesses. It scores your Google Business Profile, citation consistency, review velocity, content authority, and competitive position — and delivers your Pinned Score and ranked priority actions instantly.
About five minutes. There are 15 questions across five phases. You rate your business honestly on a 1–10 scale and get your score and tier immediately.
Yes. The scorecard and your Pinned Score are completely free. No credit card, no sales call required. A full custom diagnostic with live competitor data and a 60-minute walkthrough with Elena is available for $750.
Pinned is built for HVAC companies, roofing contractors, plumbers, electricians, landscapers, tree service companies, auto repair services, general contractors, and other local service businesses typically doing $300K–$5M in annual revenue.
You receive your Pinned Score out of 150, your tier (Off The Map, Faint Signal, Getting Traction, or Pinned), and a phase-by-phase breakdown of your ranked priority actions delivered instantly to your email.
You can implement the priority actions yourself, or Social Status can implement them for you through Pinned Managed (starting at $1,200/mo) or Pinned Full System (starting at $2,500/mo). There’s no obligation after the free diagnostic.
Absolutely! While Social Status is based in Virginia and serves trade businesses and contractors across Virginia, Maryland, and Washington D.C., the Pinned diagnostic is available to trade and service businesses anywhere in the United States.
Most SEO audits are generic reports that don’t account for how local search and AI engines actually surface trade businesses. Pinned is built specifically for the local search signals that drive contractor calls — GBP performance, review velocity, citation consistency, and AI engine visibility — not just technical website metrics.