Trending – how it helps your business to be ‘in the know’
So, what exactly does “trending” mean?
Undoubtedly, you have heard the word “trending”. Trending is the new trend on the various social media platforms. But do you really know what exactly, “trending” means?
In simple terms, trending means anything that is popular or gaining in popularity. When the social masses are talking or sharing on the same topic at the same time, it is termed asa trending topic.
Mostly these topics are deemed interesting – hot news – conversational – and controversial; and so are the opinions of people sharing their views on them.
How can trends help your business?
To be a successful business owner or entrepreneur, you should know the importance of classifying business trends. Indeed, it is essential in order to stay relevant in the ever-changing industry climates.
It’s also beneficial when crafting your business plan, to include the proper budget and resources for trend-watching. This is to help ensure that your business is in the know and following what people are talking about, sharing, and suggestion, their views, and their likes and dislikes. These are powerful influencers that will help shape and advance your business goals.
So if you really want to take your business to new heights, then without a doubt you need to stay on top of the trends! A good social media marketing agency can do this for you too, while saving you time and money; giving you the peace of mind knowing they are on top of everything that is trending in your industry!
Wondering where to find these trends and trending topics?
Trending topics dominate on all the social media platforms, so look no further. They are quickest way to discover everything that’s hot and relevant!
You can do a random search of trends or set parameters for the trends that are industry-specific to you.
For past generations, to remain updated with any sort of information was simple – you read the newspaper or watched the news on TV.
Today, however, so much has changed and we are inundated with news – fake or real – via many outlets. Thankfully, it’s relatively easy to quickly uncover the latest trends from these various outlets on the main social media platforms like Twitter, Facebook, LinkedIn, etc.
Generally, trending topics come in the form of #hashtags; however, they can also be in the form of keywords that are used frequently on different social media platforms.
TRENDING ON SOCIAL MEDIA PLATFORMS
Diving a little deeper, let’s review some of the social media platforms and where to find access to the latest trends.
TRENDS ON TWITTER
Do you know Twitter is one of the first social media platform used for trends?
List of Trends is located on the left-hand side of your twitter profile page.
Here you will get all the latest information regarding what people are talking about generally in form of tweets or using the #hashtags. You can also change the search parameters to a local geographical region.
For more information regarding trends on twitter click here.
TRENDS ON FACEBOOK
Facebook, the largest social networking site in the world, also features a “Trending” feed on the upper right-hand side of your newsfeed page. Although this isn’t in real time like Twitter, it does provide a better overview of what’s trending at the present moment.
For more information regarding ‘trending’ on Facebook visit this link.
GOOGLE TRENDS
Google is the No. 1 internet search engine and it helps you know what is trending right now.
Visit Google Trends and you will gain all the latest information; including relevant search functions that can keep you well-informed of what the people are talking about.
You can search any key terms and can look whether their popularity has increased or decreased over the time period. The page combines the data from Google News, Google Search, and YouTube.
YouTube offers trending videos located on the left-hand side of the homepage.
If you go to the bottom of the youtube page, you can also modify your country to see what’s trending in other locations.
There are a few other excellent tools, in addition to those listed above, to find trending content and topics, like BuzzSumo, Reddit, and Buzzfeed.
How to get your business noticed
Ahhh, the use of #Hashtags …
By now, you should know that using #hashtags can give your business more exposure on social media. Yep, hashtags work (and they’re slightly addicting too. ;)).
In fact, hashtags help you to increase your business’ online presence by making your articles or blog viewable to anyone who is interested in your particular hashtag(s). So be creative and clever and definitely use hashtags!
The more visibility for your business equals an increase in your audiences, which increases the chances of leads and ultimately sales of course.
Here’s a current and informative video on using #hashtags for Instagram. What was once true on the number of hashtags used per post has been revised, so check it out to see if you’re sticking with the trends of hashtagging. 😉
Share your opinion on current hot topics
For a successful business you have to have an eagle eye constantly focused on what is happening with your audience and in the market.
When you feel there’s a conversation going on related to the topic of your business, jump in the conversation and be sure to add value. Share information and opinions.
This helps to increase engagement and also strengthen your business’ reputation.
Talk about the current topic and then work to relate it back to your business. It’s obvious that not every topic is related to your business, so there’s nothing wrong with talking about the unrelated topics as well. Though be aware to engage in topics that are valid and professional; keeping your image and presence consistent with how you want your customers to view you.
Let Your Audience Share their Opinions
Extend your audience the opportunity to express their opinions and share information freely as well. Let them share their opinions regarding the services and products your business provides. Always respond professionally and timely to both the positive and negative and be sure to never let them see you sweat. Ultimately, feedback of any kind helps your business be better; and helps influence future plans and decisions regarding your services and/or products.
GET TRENDING!
And keep the trending truths below in mind! Start researching the trending topics on the social media platforms mentioned in this article and help your business to stay top of the trends. Become an influencer in your industry by starting your own trends, new trends! With research and informed delivery, you can use trending topics to your benefit by gaining access to new markets and targeting a broader audience.
If the whole trending topic of trending tries you, Social Status can lend a hand! We are trend followers and trendsetters and can definitely get your business trending too! That’s a lot of t’s, whew! 🙂
Tag: Google marketing small business trending YouTube Twitter Facebook hashtags